The Matia Foundation, in collaboration with the Gobierno Vasco, asks us to design their new project’s brand “Euskadi Lagunkoia“, which means “Friendly Euskadi”.
This job includes designing a logo which will be used in a localised way, each town will have it’s own logo based on the main logo.
We are also asked to design a sign which will be given to the stores which are considered “friendly”.
After doing some research on the “friendly” concept we started to come up with drafts that tried to represent the 8 areas of the concept. The use of diferent colors and elements to build the logo reflects this.
A custom typeface was designed for the proyect.